This project brief was introduced to us by Cossette via Humber and won first place out of 20+ groups. The goal was to develop a campaign targeting both new and existing McDonald's guests to showcase the benefits of collecting and redeeming points via the McDonald's app.

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With pandemic restrictions beginning to wane, the team opted to build the campaign around the notion that the future is bright/rewarding. We wanted the audience to feel that there was something to look forward to and with the MyMcDonalds rewards program, they could redeem their points for their favourite menu items.​

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The campaign featured print, social media and Happy Meal toys.